Arch Network appoints Chainsaw as Strategic Marketing Advisors

Following their recent $13 million Series A raise, bringing total funding to $20 million, Arch Network has officially appointed Chainsaw as Strategic Marketing Advisors.

Arch is a Bitcoin-native application platform enabling smart contract functionality directly on Bitcoin. It introduces a novel architecture that combines a decentralized verifier network with the Rust-based ArchVM, unlocking secure and scalable execution for developers building the next generation of Bitcoin-native applications.

To support this mission, Arch has partnered with Chainsaw to lead strategic growth—from positioning and storytelling to full-stack go-to-market execution.

Why Chainsaw

Chainsaw is led by Peter Watson, whose marketing work has led to major successes in the Bitcoin ecosystem, including:

• Leading the most successful token launch campaign in Bybit’s history, driving $30M in trading volume in 24 hours. As early backers and strategic drivers of Velar—the world’s first perpetual DEX on Bitcoin—Chainsaw helped position it as a category leader, proving its edge in high-impact token launches and market-defining strategy.
• Building a first-of-its-kind creator program to amplify Bitcoin narratives on X.
• Early investor in key L2s, lending protocols, DEXs, and prediction markets—including Arch, Bitlayer, Hermetica, X.Markets, and many others.

This marks the start of a deeper partnership between both Arch and Chainsaw, rooted in a shared belief: powerful infrastructure needs powerful distribution.

Introducing the Arch Go-To-Market Agency

As part of this partnership, Chainsaw will also lead the creation of a dedicated go-to-market agency for the Arch ecosystem.

This means that any project deploying on Arch Network will now gain access to an initial layer of strategic marketing support from Chainsaw—including messaging, launch planning, content, and KOL campaigns from day one.

Whether it’s a new application launching natively or a protocol migrating to Bitcoin via Arch, Chainsaw will serve as the GTM engine helping teams accelerate with clarity and conviction.

“Our mission is to bring smart contract functionality directly to Bitcoin without compromise, building the necessary rails for a Bitcoin-denominated world. With this partnership, we’re now ensuring developers also have the marketing infrastructure to match. Chainsaw brings deep expertise and executional firepower, and we’re excited to formalise this partnership as we scale the Arch ecosystem.”

“We backed Arch early because we believed in their vision: secure, expressive smart contracts on Bitcoin. This partnership now goes beyond investment, we’re embedding Chainsaw as a go-to-market layer across the Arch ecosystem, ensuring builders not only ship great tech but also launch with impact.”

About Arch Network

​​Arch is building the rails for a Bitcoin-denominated world. Its execution platform is designed to enhance Bitcoin’s capabilities by enabling fast, secure, and fully verifiable smart contract-like programs without bridging or wrapping assets. The specialized ArchVM, Cryptographic Multisig, and Decentralized Verifier Network help unlock the full $2T+ liquidity of Bitcoin.

For more information, please visit arch.network or email [email protected].

About Chainsaw

Chainsaw is a Web3 venture studio and strategic marketing partner to the ecosystems shaping the future of crypto. With a focus on narrative, go-to-market execution, and community activation, Chainsaw partners with category-defining teams to help them scale with clarity and conviction. From early-stage investments to ecosystem-wide strategy, Chainsaw brings deep operational experience and a bias for impact.