Powering the launch of Dogecoin’s app layer — backed by Polychain.

DogeOS, the infrastructure layer enabling apps and smart contracts on Dogecoin, has appointed Chainsaw as strategic marketing advisors to lead its go-to-market strategy.

The move comes on the heels of DogeOS raising $6.9 million in a funding round led by Polychain Capital, with participation from a strong group of early backers — including Chainsaw. This appointment marks the next phase in bringing DogeOS from a developer movement to a full-scale public launch.

Chainsaw, an early backer of DogeOS, is now going beyond capital to shape its positioning, narrative, and route to market.

Why Chainsaw

Chainsaw is a venture studio and advisory firm led by operators with proven success across both Web2 and Web3. Known for combining capital with execution, the team recently broke Bybit’s 2024 Launchpad record — bringing a Bitcoin-based PerpDex to market with traction.

With deep roots in early-stage crypto, Chainsaw brings more than just marketing — they bring strategy, structure, and signal. From naming to messaging, KOL mapping to community ignition, Chainsaw is now embedded in the DogeOS go-to-market engine.

“We’ve believed in DogeOS since day one — not just as investors, but as believers in Dogecoin’s next chapter. This partnership is about taking that belief further: building the brand, driving the strategy, and launching the network the way it deserves to be launched.”

“The Dogecoin ecosystem is waking up — and having Chainsaw this deeply involved sends a clear signal. They’re not just backing the tech, they’re helping define how it reaches the world. Alignment like this is what moves an ecosystem forward.”

What’s next

DogeOS is already gaining momentum as the app layer for Dogecoin — designed to make DOGE productive and programmable.

With Polychain Capital leading the funding round, and Chainsaw now supporting go-to-market, the foundation is set.

Launch season is here. And DogeOS is just getting started.